ATCEN, a leading branded people and brand development organization, is one of the world's most recognised and respected brands. Conceived in 2003 by Ernie Chen, the ATCEN International Group has gone on to grow very successful businesses in sectors ranging from training, consulting, education, events, executive search, media production, advertising, public relations and entertainment.

ATCEN has created more than 50 branded companies, services and products internationally. We believe in making a difference. In our customers' eyes, ATCEN stands for value for enthusiasm, creativity, quality, relationships, lots of fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer's experience through innovation.

When we start a new venture, we base it on research, analysis and some gut feel. Typically, we review the industry and put ourselves in the customer's shoes to see what could make it better. We ask fundamental questions: is this an opportunity for us to better serve a market and creating competitive advantage? What are the competitors doing? Is the customer confused or badly served? Is this an opportunity for building the “ATCEN”, “outLOUD”, “Training Touch” and “DreamTalents Media” brand? Can we add value? Will it interact with our other businesses?

We are also able to draw on talented people from throughout the group. New ventures are often driven by people seconded from other parts of ATCEN, who bring with them the trademark management style, skills and experience. We frequently create partnerships with others to combine experience, skills, knowledge and market presence.

Once a “ATCEN”, “outLOUD”, “Training Touch” and “DreamTalents Media” company is up and running, several factors contribute to making it a success. The power of the “ATCEN”, “outLOUD”, “Training Touch” and “DreamTalents Media” brand name; Ernie's personal reputation; our unrivalled network of friends, contacts and partners; the ATCEN leadership style; the way talent is empowered to excel and to achieve great things within the group.

Our companies are part of a large family rather than a hierarchy. They are empowered to run their own affairs, yet other companies help one another, and solutions to problems come from all kinds of sources. In a sense we are a community, with shared ideas, values, interests and goals. The proof of our success is real and tangible.